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What can achieve a 23,900% increase in the attention span of a squirrel? An acorn!
The goal of any communication is no longer simply to inform. In today’s short attention span world, information is the enemy. Facts and information simply no longer have value because they are no longer scarce. To be able to persuade, we need to do more than just show and tell. We need to connect, make it relevant, make it stick and take action. The ACORN Communication Strategy helps to do just that. Once the content is understood, we must make the communication of it more strategic so that we can meet our goals. Knowing the content is only the first step. Through this presentation, we will present the communication strategy as a toolbox to enhance any message. As a result of these tools participants will be able deliver their message more effectively to any audience in a variety of situations.
Dr. Patricia Scott
Dr. Patricia Scott will help you speak, lead and inspire and can enhance any presentation, conversation, negotiation, sales call or interview. Her specialty is teaching the tools and strategy to break through distraction. In today’s world with so much noise, she can help you get your message heard.
Dr. Scott is an established expert and leader in the field of communication and has the experience and credentials to offer her clients a unique blend of time-tested strategies and real-world application. Her background includes: