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How do you create marketing materials for technical products or services while considering the normal technical communications mantra to avoid the soft, flashy advertising approach? If you work in a job where the marketing team and the technical communicators are often at odds or where most marketing materials are viewed as "not intended for technical audiences," then join us to talk about how the "Technical Communicator and Marketer Can Be Friends," or in some cases, how one person can take on both communication roles.
We will discuss cases scenarios and your questions about how technical information can be wrapped in "marketing packages" such business case documents, sales materials, newsletters, and websites. We will also discuss how to write technical marketing pieces that don't scare technical audiences.
Marilyn Woelk is the owner and president of Wingz Creative and Technical Group, Inc. She is experienced in business and communications consulting, process improvement, and project management for marketing communications, training, and documentation projects. She has worked with clients such as the Xerox Corporation, Johnson & Johnson, EDS, Fujifilm USA, and many others. Her previous presentations include Managing Your Communications to Reach the Goal of ROI (Spectrum 2011), Branding Yourself as Indispensable (Mid-Atlantic Conf. 2013), Getting, Keeping, and Excelling at a Job (Spectrum 2013), Putting Fun & Fundamentals into Your Functions (Summit 2013), Mind the Gap – The Client Need vs. The Client Request (Spectrum 2014 Workshop), Your Contribution to Job Longevity -- Don't Shoot Yourself! (Summit 2014) and Dealing with Contracts, Clients, and Subcontractors (STC virtual conference -- Owning Your Own Business).